Hi! So last post I talked about the first few projects we worked on for developing branding for an organization of our choice. The organization I created is a nonprofit called Donate and Doodle, which focuses on collecting school and art supplies and hosting creative events for kids who might not have regular access to them. This time around, I wanted to walk through the next two projects: signage/products and data visualization, which honestly pushed me in really different but really fun ways.
For the signage and products section, we had to design five items that reflected our organization’s branding. I wanted to choose pieces that felt genuinely connected to Donate and Doodle’s values. The first thing I made was a store front mock-up for a potential location. I incorporated a playful pencil awning and handprint patterns along the outside to reinforce the branding, but also to make the space feel welcoming and open for kids who walk by. Then I designed a hanging sign that would sit along the side of the building, using the organization’s logo to shape the sign itself. After that, I made name tags, worker name tags would be pins so they felt more permanent, and kids’ name tags would be stickers they could put on during events. I also designed a tote bag for kids to take their artwork home in, and an apron that both the kids and workers could wear as they create. Lastly, I came up with something just for fun: a pin designed like a tiny picture frame with a magnetized flap so the kids (or workers) could slide their little doodles inside. It felt like a cute way to celebrate all creativity, even the tiny pieces.
The data visualization project was a completely different challenge, but I had a lot of fun with it. I incorporated branding elements from the earlier projects, like using a notebook-paper background to add a more creative, hands-on feel. In these charts I really focused on hierarchy and clarity—making sure everything was easy to read, easy to understand, and still playful. I wanted each graph to fit smoothly into the world of Donate and Doodle without losing the practical side of communicating information.
Overall, I genuinely enjoyed both of these stages. Working through them really helped me appreciate how much attention to detail goes into making a brand cohesive and how every element, big or small, supports the organization’s message and aesthetic.
Thanks for reading!
Emma <3