Continuing from my last post Art Connects Us All, I would like for you to still keep in mind the five steps I presented to you on how to plan a fashion show. This week was a little different because I decided to focus on advertisement for the fashion show. Now there are many ways to advertise your event. In this post I will be sharing with you three things you need to focus on to do that.
Gabby’s Top Three Marketing Tips
1. Identify Your Target Audience
Determine the audience you are trying to reach with this fashion show. Know their demographic characteristics such as age, education level, income level, and ethnicity. For example, if you know your target audience is 18 to 24, enjoys digital media, and consumes media via mobile the majority of the time, advertising in digital publications or social media would be more likely to reach your audience than print newspapers
2. Determine Your Marketing Mix
Choose the marketing tactics you want to use to promote your fashion show. Your marketing mix should help you achieve your marketing goals, which may be to increase brand awareness or encourage RSVPs for your fashion show. You want to promote your event to the press and some members of your broader target audience to get people talking about your brand
3. Market Your Company the Day of the Show Host
Leading up to the day of the event, invite members of the local press, journalists and local fashion bloggers to attend a short question and answer session before the event and give them press passes to the show. Consider inviting local college students interested in journalism or fashion to your show. During the show, promote your website address and social media profiles and tell people where they can purchase the fashions being displayed. Encourage people during the show to share pictures and comments about your fashion show on social media and tag you in posts. Collect the email addresses of everyone who attends your show in order to follow up with them later.
With these steps above in mind, I decided to target teenager-to-adults. My Models ages range from 12 to 24 and those are the people I marketing to. One of the ways I decided to advertise my fashion show is hosting a photo session with a few of my models one-on-one. Each model would wear two of my designs and we were taking a half hour to an hour photo shoot session. Then I will post these photos on my social media and use them for flyers and posting them on my blog. As you can see below, here are some of the shots that we took.
Stay tuned to next week’s post!