Hello lovelies, I hope everyone had a good week! I was busy working on my latest graphics project. This time around we are continuing work with Griffin Pond Animal Shelter. This project included us creating three uniform billboard designs that can be displayed as one campaign. 

In addition to the billboards, we were required to write a creative brief for the project. For those who do not know what a creative brief is, A creative brief is a document used by creative professionals and agencies to develop creative deliverables, and help the customer understand the design choices. 

Anyways, let’s get to the fun stuff, the design. My idea was to keep it clean and simple. The ideal amount of words on a billboard is 3, however the maximum amount of words should be about 7. On average you only have about 5 seconds to convey your message before the potential customer zooms on by.  One of the main challenges of the project was to create three billboard designs that are all visually similar even when one was for the upcoming fall family festival they are having. 

I made the decision to keep it all white, bright and airy because not only is it easy for the reader to quickly see the messaging, but also it is timeless, classic, professional and can be used in a variety of ways.  Our advanced graphics class will be having a “contest” so to speak in order to determine which students billboard designs will be selected. 

  Visit https://www.griffinpondanimalshelter.com/  For more information, and available pets that are in search of their furever home.