Spring break is here so hopefully everyone is getting much needed rest and relaxation. Perhaps you could take some time to finally make that project you have always wanted to make but never had the time for. Here today Joey Zarcone talks about the importance of personal and client projects for a portfolio and teamwork.
Graduation Year/Major: 2008 – BFA Graphic Design
Marywood Clubs/Organizations: CMYKlub, AIGA, AAF NEPA
Current Occupation: Currently, I am a graphic designer at Posture Interactive located in Downtown Scranton, we are an interactive agency that focuses on graphic design, web development, and marketing. I’ve been with Posture for three and half years. Prior to joining Posture, I managed my own freelance business with clients for branding, design, and wedding invitations. I’ve also dabbled in teaching after-school, weekend and summer programs as a rostered artist with the Pennsylvania Council on the Arts, and even taught an intro class as adjunct faculty at Marywood.
1) What was your favorite part about Marywood? Marywood is homey. It’s a tight-knit community where many people knows your name and that’s really nice. If you’re missing from class, your teachers notice; you’re not just a number to them. The facilities are great and professors are willing to go above and beyond to help you. I’m a Scranton native and I liked being in my own backyard. I went to school in Philadelphia for a semester and wanted to come home. I feel the education I got in my backyard was actually better than what I was exposed to in Philadelphia.
2) Any advice for current art students at Marywood? Don’t limit yourself to your classroom experience. While art classes at Marywood are top notch, you need to take ownership of your portfolio. Graduating with a cookie cutter portfolio of only classroom projects will really give you a disadvantage in a competitive field. Your classes are there to give you the technical knowledge needed to make great designs. But if you really want to stand out, go create awesome and unique designs that will give your portfolio some personality. Design anything and everything; ask family, friends and organizations around campus, volunteer your talents with a non-profit, and make the most of your internship(s). These are sure-fire ways to build a dynamic portfolio.
3) How did your art education at Marywood help your career? Education is everything, the classroom setting forces you to try things you wouldn’t try on your own as a designer. The level of complexity that exists in the software for design is not something that cannot easily be self-taught. Teamwork, accepting criticism, and adapting to deadlines while juggling a multitude of classes (or clients) are all valuable lessons learned through my time at Marywood.
4) What is your favorite part about your job? The variety. Working in an agency setting exposes you to so many areas of design. At Posture, we work with a wide range of clients who all have different styles and different needs. No two days are the same and I general juggle between several clients and projects on any given day. It’s also important to surround yourself with other like-minded creatives. Working in isolation can be detrimental to your abilities and viewpoint. The team at Posture is a wonderful mix of designers, developers, and marketers all from different backgrounds. This provides a unique opportunity to create our work together and continue to push the bar.
5) Currently, what is your go to typeface and why? Proxima Nova! It’s an adobe Typekit font and I LOVE it. It’s a clean and simple sans-serif typeface with just enough subtle personality. You can dress it up with fancy accent fonts or keep it modern and clean by itself. It also offers a variety of weights which I like- from thin to bold, it can totally change the entire feel of a composition.
Images and information courtesy of Joey Zarcone
ARE YOU INTERESTED IN STUDYING GRAPHIC DESIGN
UNDERGRADUATE: Marywood’s graphic design program incorporates the study of design and type, conceptual development, design history, research, studio technique, and strategies for problem-solving. Class critiques and discussions are emphasized. Students will explore web design, interactive design, publication design, package design, corporate identity, typography and self promotion. During the junior and senior years, students will apply their knowledge and skills through internships and real design projects. The goal is to provide each student with the environment and support in which to develop a professional visual portfolio. LEARN MORE
GRADUATE: Our “Get Your Master’s with the Masters” MFA Program in Design and Illustration offers a rare opportunity to receive personal, hands-on training from leaders in the design and illustration fields. Working with designers, illustrators, and other art professionals is the easiest and most effective way to learn how to produce career-advancing work and obtain your MFA degree. LEARN MORE